Agència de l'Habitatge

During the process of creating the identity for l’Agència Catalana de l’Habitatge, the unity-biodiversity pairing is crucial/essential; therefore, it is graphically reflected in the multiplicity of different sized dots that form the symbol, evoking the close-knit relationship between home and society and understanding home as a social need.

 

The circle provides dynamism, evoking the dynamism of the current society, which is formed by different individuals and is constantly evolving, progressing and regenerating.

 

Hence, society understood as diversity is the key factor and the inspiring concept of the whole brand, providing graphical values as versatility, memorability and being easy to adapt into the many applications that are designed.

Brand development. Strategic identity. Corporate applications. Strategic brand management. Retail: interior design.

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Agència de l'Habitatge

During the process of creating the identity for l’Agència Catalana de l’Habitatge, the unity-biodiversity pairing is crucial/essential; therefore, it is graphically reflected in the multiplicity of different sized dots that form the symbol, evoking the close-knit relationship between home and society and understanding home as a social need.

 

The circle provides dynamism, evoking the dynamism of the current society, which is formed by different individuals and is constantly evolving, progressing and regenerating.

 

Hence, society understood as diversity is the key factor and the inspiring concept of the whole brand, providing graphical values as versatility, memorability and being easy to adapt into the many applications that are designed.

Brand development. Strategic identity. Corporate applications. Strategic brand management. Retail: interior design.

Actions

50 / 570